Industry Research and Surveys
 
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Picture of the productIAAPA Amusement Park Benchmark Study 2011 to 2012
The IAAPA Amusement Park Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Facility Type -Theme and Amusement Park and Theme and Amusement Park with Water park; Park Location (Asia/Pacific & Middle East; Europe; U.S. & Canada; and Latin America and the Caribbean); Attendance (0-250,000; 251,001-750,000; 750,001-2 million, and more than 2 million); Pricing Policy for Major Attractions (3) types-Pay-one-price, Pay-as-you-go, Combination and finally by the Impact of Weather on Attendance and Revenue. The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only.

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BENCHAMPENG2012
Picture of the productIAAPA Amusement Park Benchmark Study 2015 to 2016
The IAAPA Amusement Park Benchmark Report presents the latest information on amusement park operations from around the world and is based on data from the full 2015 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. New to the report this issue is an outlook section that asks about revenue growth in the future and an expanded expenses table. The study is available as a single report in a PDF format.

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BENCHAMPENG2016
Picture of the productIAAPA Family Entertainment Center Benchmark Report 2013 2014
The IAAPA Family Entertainment Center Benchmark Report 2013-2014 is a valuable tool for those currently operating a family entertainment center (FEC) or for those entering the FEC business. It provides benchmarking statistics from 2013 based on responses from up to 400 FEC operators around the world. It includes information regarding the key aspects of an FEC operation including: operating characteristics (facility size, attractions mix, operating schedule, and parking); admissions (pricing, attendance, and visitor demographics); revenue (for attractions, food and beverage, and games); marketing; expenses (labor, tax, insurance, maintenance, marketing, reinvestment); holidays and special events; staffing (size of staff, amount/type of training); and the impact of weather. Many questions include cross-tabbed data by: region (Asia/Pacific/Middle East, Latin America/Caribbean, Europe, United States/Canada); facility type (indoor, outdoor, or a combination of both); and guest attendance. Some questions also include historical benchmarking data back to 2009.

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BENCHFECENF2014
Picture of the productIAAPA Family Entertainment Center Benchmark Study 2011-2012
The IAAPA Family Entertainment Center Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Facility Type - Indoor facilities , Outdoor facilities, or a Combination of both. Attendance - (0-50,000; 50,001-100,000; 100,001-250,000, and more than 250,000) annual attendance. Region Asia/Pacific/Middle East; Latin America and the Caribbean; Europe; and United States/Canada. Weather -The Impact of Weather on attendance and revenue. The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only. IAAPA Members - Free Nonmembers - USD$499

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BENCHFECENG2012
Picture of the productIAAPA Water Park Benchmark Study 2011-2012
The IAAPA Water Park Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Seasonality - Facility open all year long or Facility open seasonally Attendance - (0-250,000) and more than 250,000 in annual attendance Weather - The Impact of Weather on attendance and revenue The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only.

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BENCHWPENG2012
Picture of the productIAAPA Water Park Benchmark Report 2014-2015
The IAAPA Water Benchmark report presents the latest information on water park operations from around the world and is based on data from the 2014 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. New to the report this issue is a section on the Outlook for 2016. The study is available as a single report in a PDF format.

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BENCHWPENG2014
Picture of the productEconomic Impact of the Attractions Industry in Latin America
The IAAPA Economic Impact of the Attractions Industry in Latin America study provides estimates of numbers of facilities, attendance, revenues, off-site spending, employment, and employee compensation for Latin American and Caribbean countries including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs). The study provides sales, employment, and employee compensation from the attractions themselves, as well as those supported by off-site visitor spending on expenditures such as hotels, restaurants, shopping, and transportation because of their visit to the attraction.

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ECOLATAM2016
Picture of the productIAAPA Global Theme and Amusement Park Outlook 2016-2020
The IAAPA Global Theme and Amusement Park Outlook is an overview of the global theme and amusement park industry based on data and development information collected in 2015 and 2015. It also provides an outlook forecast for the years 2017 -2020. The study is available as a single report in a PDF format.

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GBL TPK 2020
Picture of the productIAAPA Global Theme and Amusement Park Outlook 2015-2019
The IAAPA Global Theme and Amusement Park Outlook is an overview of the global theme and amusement park industry based on data and development information collected in 2014-15. It also provides an outlook forecast for the years 2016 -2019. The study is available as a single report in a PDF format.

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GBLTPK 2019
Picture of the productIAAPA Global Theme and Amusement Park Outlook 2014-2018
The IAAPA Global Theme and Amusement Park Outlook 2014-2018 is an overview of the global theme and amusement park industry based on data collected in 2013. It also provides an outlook forecast for the years 2014 -2018. The report contains historical information on attendance and average spending per patron and is estimated based on company reports and financial filings, reports on industry and park activities in the trade press, as well as publicly available information on attendance at major parks. Estimates of per capita spending take into account the impact of discounts off of posted prices as well as estimates of in-park spending on food and merchandise. Total spending is calculated by multiplying attendance by per capita spending The report presents information on North America, Europe, Middle East, Africa (EMEA,) Asia-Pacific and Latin America. The report is produced by Wilkofsky Gruen Associates (WGA), an internationally-known consultancy that specializes in the entertainment, media, and telecommunications industries, and is funded by the International Association of Amusement Parks and Attractions (IAAPA).

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GLOBAL THEME PA