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Picture of the productChina Theme Park Pipeline Report 2013
This report for 2013 is the second edition of an annual research survey covering theme parks and water park development in China. The research survey was conducted in October 2013 and includes extensive internet and telephone research of announced theme parks and water parks. The report covers four major trends occurring in China's amusement park industry and the plans of major operators in this area. The definition of theme park is quite broad in China and care has been taken to only incorporate parks of a minimum scale that are gated and expected to charge a substantial daily admission fee. This report is available in a PDF format only. The PDF file will be emailed to you on completion of your transaction.

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ASIANPIPELINESU
Picture of the productIAAPA Amusement Park Benchmark Study 2011 to 2012
The IAAPA Amusement Park Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Facility Type -Theme and Amusement Park and Theme and Amusement Park with Water park; Park Location (Asia/Pacific & Middle East; Europe; U.S. & Canada; and Latin America and the Caribbean); Attendance (0-250,000; 251,001-750,000; 750,001-2 million, and more than 2 million); Pricing Policy for Major Attractions (3) types-Pay-one-price, Pay-as-you-go, Combination and finally by the Impact of Weather on Attendance and Revenue. The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only.

Regular price: 499.00
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BENCHAMPENG2012
Picture of the productIAAPA Family Entertainment Center Benchmark Report 2013 2014
The IAAPA Family Entertainment Center Benchmark Report 2013-2014 is a valuable tool for those currently operating a family entertainment center (FEC) or for those entering the FEC business. It provides benchmarking statistics from 2013 based on responses from up to 400 FEC operators around the world. It includes information regarding the key aspects of an FEC operation including: operating characteristics (facility size, attractions mix, operating schedule, and parking); admissions (pricing, attendance, and visitor demographics); revenue (for attractions, food and beverage, and games); marketing; expenses (labor, tax, insurance, maintenance, marketing, reinvestment); holidays and special events; staffing (size of staff, amount/type of training); and the impact of weather. Many questions include cross-tabbed data by: region (Asia/Pacific/Middle East, Latin America/Caribbean, Europe, United States/Canada); facility type (indoor, outdoor, or a combination of both); and guest attendance. Some questions also include historical benchmarking data back to 2009.

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BENCHFECENF2014
Picture of the productIAAPA Family Entertainment Center Benchmark Study 2011-2012
The IAAPA Family Entertainment Center Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Facility Type - Indoor facilities , Outdoor facilities, or a Combination of both. Attendance - (0-50,000; 50,001-100,000; 100,001-250,000, and more than 250,000) annual attendance. Region Asia/Pacific/Middle East; Latin America and the Caribbean; Europe; and United States/Canada. Weather -The Impact of Weather on attendance and revenue. The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only. IAAPA Members - Free Nonmembers - USD$499

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BENCHFECENG2012
Picture of the productIAAPA Water Park Benchmark Study 2011-2012
The IAAPA Water Park Benchmark Study presents the latest information on amusement park operations from around the world and is based on data from the 2011 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training. The report tables are further divided or "cross-tabbed" by: Seasonality - Facility open all year long or Facility open seasonally Attendance - (0-250,000) and more than 250,000 in annual attendance Weather - The Impact of Weather on attendance and revenue The study is a useful tool that allows you to compare your business to others' in the industry and provides key data points when developing or refining your plans or completing a feasibility study. The report is available in a downloadable PDF format only.

Regular price: 499.00
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BENCHWPENG2012
Picture of the productIAAPA Crisis Communications Plan Template
Email pressoffice@iaapa.org to request your free copy

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CRISIS COMM
Picture of the productThe PROs Guide to Marketing Your Golf Driving Range, Mini-Go
Increase your sales and profitability now with Sheryl Bindelglass' invaluable guide! This hands-on guide to marketing is divided into 7 different success areas. - Building Your Image / Brand - Tools for Telling Your Story - Public Relations Basics - Advertising Basics - Special Events, Promotions, and Programs - Group Sales Strategies - Birthday Parties

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PB-B4001
Picture of the productThe Economics of Recreation Leisure and Tourism
This book explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level.

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PS B 3022
Picture of the productWater-Based Tourism, Sport, Leisure & Recreation Experiences
Written by international authors, this book uses international case studies to illustrate and highlight discussion. A unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, and enivronmental impact

Regular price: 77.00
Discounted member price: 63.00
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PS B3019
Picture of the productLegends: Pioneers of the Amusement Park Industry
Legends: Pioneers of the Amusement Park Industry, is a multi-book series that pays homage to the greatest of the great - those who made the amusement parks, theme parks and waterparks what they are today. There have been hundreds of books written on individual parks, on individual rides and attractions and on the business as a whole, while few have been written specifically about the people who dedicated their lives to creating the industry in which we all love. This series by Tim O'Brien and Ripley Publishing adds faces and personality to the rich history of the industry. Pioneers included in this volume are: Harrison "Buzz" Price, who created, and then introduced professional data analysis into the industry; George Millay, visionary who created the SeaWorld marine park concept and Wet'n Wild, the world's first waterpark; Ron Toomer, roller coaster designer, with more than 80 coasters to his credit; Jeff Henry, waterpark ride creator and visionary; Harold Chance, founder of Chance Rides; Dr. Roberto Ortiz, Costa Rican physician who created the country's first theme park to raise money for his children's hospital; John Graff, 20-year president of International Assn. of Amusement Parks & Attractions (IAAPA); Bo Kinntorph, first international president of IAAPA and CEO of Liseberg Park in Sweden; Carl Hughes, first non-owner president of IAAPA, and a catalyst in modernizing the association; and Marty Sklar, creative guru for Walt Disney Parks for more than 50 years.

Regular price: 20.75
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PS B3020