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Management and Finance

Picture of the productMuseum Strategy and Marketing
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenues and Resources

Regular price: 88.00
Discounted member price: 72.00

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Picture of the productGlobal Theme Park Industry
Using case studies this fascinating book outlines the development of theme parks globally. It details the development of theme parks; considers theme parks in the entertainment society and reviews the fundamentals of theme park development and management. Author Anton Clave

Regular price: 82.50
Discounted member price: 67.50

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Picture of the productWalt's Revolution
Fasten your seatbelts, for you are about to encounter the lifetime roller coaster ride of an American Original: Harrison "Buzz" Price - winner of the Disney's Legends Award for 2003 and Hall of Fame member of IAAPA.

Regular price: 27.45
Discounted member price: 22.45

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Picture of the productWhy We Buy: The Science of Shopping
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
o The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
o A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

Regular price: 18.75
Discounted member price: 15.50

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Picture of the productDisney Way: Harnessing the Management Secrets of Disney
"Dream, Believe, Dare, Do..."

Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has let the Walt Disney Company to prosperity for decades.

As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate the four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Profiling a new set of diverse organizations - such as TYRA Beauty, Rainbow Babies & Children's Hospital, Ottawa County, Michigan, and Science Center of Iowa - the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture.

Regular price: 33.00
Discounted member price: 27.00

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Picture of the productZoo-mility
What do elephants, killer whales and your family dog all have in common? Training with Zoomility! It has been working for animals in zoos and aquariums for years. And now, you can use it for your own training, with help from Dr. Grey Stafford. As the book's foreword written by Jungle Jack Hanna explains, training should be about helping animals succeed, not boosting our egos. That idea is at the core of Zoomility, a combination of humility and Dr. Stafford's years of experience training animals at zoos and other facilities. Using only positive reinforcement, never punishment, Zoomility outlines steps you can follow to teach your animal calm, cooperative, and complex behaviors that will hold up in any situation.

Regular price: 16.50
Discounted member price: 13.50

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Picture of the productWalt Disney Imagineering: A Behind the Dreams Look
How can you make dreams come true? Or transform a fantasy into a colorful, exciting world that visitors can move through, touch, and enjoy? Such fabulous work is the daily business of Walt Disney's Imagineers, a core group of creative and highly skilled professional wizards who combine imagination with engineering to create the reality of dreams that are the Disney theme parks.

In this sequel to the bestselling Walt Disney Imagineering: A Behind the Dreams Look at Making the Magic Real, the Imagineers serve up another dose of magic with an even closer look at who they are, what they do, and how they do it, illuminating their theories and explaining what tools they use, and where and how they use them. Contained within this deluxe tome are rough drawings, conceptual models, and behind-the-scenes stories showcasing Disney's newest attractions and innovations from the inside out. There's also an exclusive peek into the Research and Development Lab to see what new magic will soon be appearing.

The Imagineers will tell their own stories, as well-how they got there, what they do on a daily basis, what they show their friends in the parks, and how you can learn what it takes to become an Imagineer.

Regular price: 66.00
Discounted member price: 54.00

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Picture of the productTheme Park
Theme Park takes the primitive amusements of pleasure gardens as its starting point and launches from there into a rich, in-depth investigation of the evolution of the theme park over the twentieth century. Lukas examines theme parks in countries around the world-including in the United States, Mexico, Europe, Japan, China, South Africa, and Australia-and how themed fairs and parks developed through diverse means and in a variety of settings. The book examines world-famous and lesser-known parks, including the early parks of Coney Island; Madrid's Movieworld; a series of World Fairs and their luxurious exhibition halls; Six Flags parks and virtual theme parks today; and, of course, the unparalleled achievements of Disneyland and Disney World.

Lukas analyzes the theme park as a living entity that unexpectedly shapes people, their relationships, and the world around them. Theme parks have now become complex representations of the human mind itself, he contends, through its interpretations of books, feature films, video games, and Web sites. Ultimately, Theme Park reveals, the wider influence of theme parks can be found in the shopping malls, branded stores, and casinos that employ the tricks and techniques of amusement parks to dominate our entertainment world today.
Packed with captivating illustrations, Theme Park takes us on historical roller coaster ride that both reanimates the places that shaped our childhoods and anticipates the future of escapism and fantasy fun.

Regular price: 38.50
Discounted member price: 31.50

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